English name of project: INS Ecosystem
Ticker of Token: INS
Country of Project Incorporation: British Virgin Islands
Prominent investors: Collinstar capital, Blockchain ventures, ICO Shark
Focused industry: online grocery and consumer goods
Description of the project:
Founded in 2017, INS Ecosystem (ins.world) is the first global decentralized platform directly connecting grocery and FMCG manufacturers and consumers. INS Ecosystem raised over $41.5M during the token sale to bring blockchain technology to one of the grocery industry, one of the most important sectors of global economy, projected to reach $8.5 trillion by 2020.
INS will facilitate the direct interaction between consumers and manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices. Сonsumers will be able to decide which brands they want and goods they need.
INS will enable manufacturers to create bespoke marketing programs to promote their goods directly to the consumers. These programs run on smart contracts and powered by the INS token as a means of reward. It is similar to miles-based reward programs of many airlines, but more advanced, cheaper to run and personalized thanks to smart contracts behind them.
Facts & figures surrounding adoption:
The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5 trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020, according to IDG estimates.
The INS token is planned to be the only means of exchange for handling all types of rewards and one of the means of payment within the INS ecosystem. We plan that INS tokens will be accepted as a payment method in partner services.
INS TOKEN USAGE
● Rewards: loyalty, promotion, cross-marketing, feedback
● Minimum balance hold
● Payment for orders
● Referral rewards to consumers
One of our key goals is the introduction of a decentralized consumer marketplace to audiences that have little experience with cryptocurrencies and likely to have little-to-no knowledge of blockchain-based technologies. The INS ecosystem will be expanding beyond the crypto community and focusing its activity on the broad audiences. Providing services to this audience requires perfect knowledge of the grocery industry and its specifics. Given extensive industry experience, our team knows exactly what consumers want. We will make it very simple and straightforward for consumers to buy, earn and use INS tokens. The complexities of opening and maintaining a cryptocurrency wallet will be made seamless in the INS website and apps.
Token creation and release dates: The tokens were distributed to supporters on January 10. Trading on major exchanges scheduled for January 15.
Token sale start date: December 4, 2017 (End – December 25 2017).
Total available token supply: 50M
Tokens in circulation: 30M
Amount raised in ICO: 60 000 ETH , 41.5M USD
ICO price:1 ETH = 300 INS, ~2USD per INS during ICO
Distribution and usage of proceeds：
Funds raised during the ICO are to be used in accordance with the roadmap:
Research&Development – 50%
Marketing&Sales – 27.8%
Admin&Operations – 14.4%
Legal – 2.8%
Contingency – 5%
Disclaimer: this document is written with the information from the official whitepaper, to provide investors an overview of the token. The information in this document is collected legally. We make every effort to provide complete and accurate information. However, we do not guarantee accuracy, completeness, timeliness or correct sequencing of the information. This information is not to be regarded as investment advice, or legal proof or evidence.